Research
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Creative Strategy
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Concept Development
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Visual Storytelling
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Art Direction
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Logo & Naming
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Iconography
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Pattern Design
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Product & Packaging Design
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Spatial Design
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Label Design
Research | Creative Strategy | Concept Development | Visual Storytelling | Art Direction | Logo & Naming | Iconography | Pattern Design | Product & Packaging Design | Spatial Design | Label Design
The Idea
Years ago, I watched a “get ready with me” video on Vogue’s YouTube channel of a drag queen doing makeup. I was so shocked by the use of elmer’s glue on the eyebrows, since it is apparently the only glue that truly holds strong under heavy drag makeup. This fact has stuck with me ever since and threw me into a spiral of drag queen makeup research.
This brand was created to pick up where others lack, curating the perfect line of eyebrow products for drag makeup.
This glue specifically is made from an industrial - grade polymer known as Pullulan. Unlike what is currently on the market for drag eyebrows, our product is actually safe for your skin.
The Build
This brand needed to feel as fierce and expressive as drag queens are, which is where the research became really important. The name “Descepter” stems from the word "deception" ( the act of deceiving someone). We then combined “deception” with the word “scepter” (a staff held by a queen).
Drag queens are known for deception (the act of deceiving someone), just like members of other large theatrical acts do. The branding for Descepter was heavily inspired by the underlying concept surrounding circuses; The chaotically confusing patterns, the dramatic looks, and intriguing ideas.
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The Drawing Board
The process of designing the perfect pattern was inspired by a diamond symbol—a shape that feels as bold and eye-catching as the brand itself. Many of the visuals behind this makeup line are also intended to immerse viewers in the world of a drag queen’s getting-ready process. Photography featuring dressing rooms and scattered accessories enhances the niche, circus-like aesthetic of the brand, making buyers feel as though they are being transported into a unique and exclusive world.
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Logo Breakdown
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Packaging Breakdown
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Process
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Process
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Process
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Process
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Art Direction
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Art Direction
