Branding

Elysian

The Idea

Seasonal Affective Disorder (SAD), also known as "winter depression" affects one in three people throughout the UK.

Designed with the science of color theory, each Elysian lens is tinted to enhance moods, boost positivity, and create a sense of calm and confidence. Elysian transforms the simple act of putting on sunglasses into a daily ritual of self - care and emotional uplift. Every pair invites you to see the world not just differently, but more beautifully.

+Research
+Naming
+Branding
+Packaging Design
+Art Direction
edited pictures-5.png
3D outside store sign copy.jpg
inside store.png
BRAND CATALOG MOCKUP.png
immersive experience ad.png
tube ads.png
edited pictures-7.png
big tube ad mockyp 1.jpg

The Drawing Board

Through extensive research on Seasonal Affective Disorder and color theory, the foundation for Elysian began. By designating the “wings” as our brand symbol to evoke an ethereal feeling, along with sleek glasses design, our branding system developed elements that wearers can be sure to trust.

sketch 2.png
sketch 1.png
process image 5.jpg
process image 1.png
process image 3.jpg
process image 4.jpg
process image 2.jpg
elysian style guide-1.png
elysian style guide-2.png

The Build

The photography and visual elements for this brand needed to feel light and organic, while also fierce and influential. Our sunglasses bring light to people's lives, and it is important to show that throughout our branding.